银发出游助力老有所乐:积极老龄化视域下老年人旅游信息行为的探索性研究

Silver-Haired Travel Facilitates Well-being of the Elderly:An Exploratory Study on Travel Information Behaviors of Seniors

人口老龄化急速发展的背景下,借助数智技术贯彻落实积极老龄化理念帮助老年人实现智慧养老的积极目标十分重要。其中,数智赋能助力银发旅游是发展智慧养老的一条行之有效的途径。通过对老年旅行者进行深度访谈获取一手数据,并利用扎根理论归纳老年人旅游核心信息行为,最终得到118个初始概念、34个初始范畴和10个主范畴。同时,借鉴过程视角将老年人旅游划分为旅游前、旅游中、旅游后三个阶段,明确了各个范畴在其对应阶段中的承接机制和影响关系,归纳出过程视角下老年旅行者信息行为框架。该框架细粒度地梳理了老年旅行者在与数智技术的交互过程中,在旅游不同阶段产生的跨情境和跨场域的复合信息行为,一方面能为后续银发旅游相关研究提供理论参考,另一方面可以为相关政策的细化和完善提供借鉴。

In the context of rapid development of population aging, it is important to implement the concept of positive aging with the help of digital intelligence technology to help the elderly achieve the positive goal of smart senior care. Digital intelligence empowerment to help silver hair tourism is proven to be an effective way to develop smart senior care. In this paper, first-hand data was obtained through in-depth interviews with elderly travelers, and grounded theory was used to summarize core information behaviors of elderly travelers, and finally 118initial concepts, 34 initial categories and 10 main categories were obtained. At the same time, in this paper, the elderly travelers were divided into three stages: before, during and after travel, and the mechanism and influence relationship of each category in the corresponding stage were clarified, and the information behavior framework of elderly travelers was summarized from the process perspective. The framework provides a fine-grained overview of composite cross-situational and cross-field information behaviors of elderly travelers in the process of interacting with digital intelligence technology in different stages of tourism, which, on the one hand, can provide theoretical reference for subsequent research on silver-haired tourism. On the other hand, it can provide reference for the refinement and improvement of related policies.