延安时期马克思主义图像化传播的经验与启示

The Experience and Enlightenment of the Image Communication of Marxism in Yan’an Period

马克思主义图像化传播是运用通俗易懂、形象生动的图像作品传播马克思主义理论的重要形式。延安时期,基于当时的社会条件、革命需要和群众需求,中国共产党非常重视利用图像作品开展马克思主义传播,积累了丰富的经验。从生成逻辑上看,延安时期开展马克思主义图像化传播是发挥图像的意识形态功能的内在体现,是马克思主义大众化的必然要求,也是新民主主义革命的现实需求。从传播主体和立场上看,中国共产党坚持人民的根本立场,以信仰马克思主义的党员干部、理论工作者、知识分子和文艺工作者为图像化传播主体,秉持着团结一切可团结力量的原则,对最广大人民群众开展马克思主义图像化传播。从图像化传播的形式策略上看,延安时期中国共产党运用了图像象征、图像隐喻和图像叙事的形式策略,使图像作品在增强政治认同、塑造工农兵形象、加强马克思主义理论教育和革命宣传上发挥了重要作用。延安时期马克思主义图像化传播积累的历史经验对新时代马克思主义图像化传播有着重要的借鉴和启示意义。新时代马克思主义图像化传播应坚持以人民为中心,以弘扬传统、紧跟时代、贴近群众生活为传播内容,并运用象征—隐喻—叙事的图像化传播形式提升传播实效,推进马克思主义大众化。

The image communication of Marxism is an important form of spreading Marxism through the use of image forms.During the Yan’an period,based on the social conditions,the needs of the revolution and the needs of the masses,the Communist Party of China attached great importance to the use of image works to spread Marxism and accumulated rich experience.From the point of view of generative logic,the image communication was the theoretical requirement of the popularization of Marxism,and it was also the actual demand of the new democratic revolution in Yan’an period.From the perspective of the main body and position of communication,the Communist Party of China adhered to the fundamental position of the people,and used party members,cadres,theoretical workers,intellectuals,and literary and art workers who believed in Marxism as the main body of image communication to spread Marxism to the broadest masses of the people.From the perspective of the formal strategy of image communication,the image communication of Marxism adhered to the fundamental position of the people,and adopted symbolic,metaphor and narrative strategies,which played an important role in enhancing political identity,shaping the image of the people,and strengthening theory and revolutionary propaganda.The historical experience accumulated in the pictorial communication of Marxism in the Yan’an period has important reference and enlightenment significance for the pictorial communication of Marxism in the new era.The pictorial communication of Marxism in the new era should adhere to the people-centered approach,disseminate content close to life,and use the form of symbolic-metaphor-narrative pictorial communication to promote the popularization of Marxism.