雅安市“康体旅”产业融合发展现状及对策研究

Research on the Development Status and Countermeasure of“Fitness Sports Tourism”Industry Integration in Ya'an City

在人口老龄化加剧、亚健康人群增多的背景下,中国社会对健康的需求也愈发强烈。体育、旅游、健康领域都关注到了这一问题,合衍生出新的“康体旅”产业。该文以雅安市为例,在充分调研的基础上运用文献资料法、访谈法、SWOT分析等方法对雅安市“康体旅”产业发展现状进行全面系统的分析,总结出雅安市“康体旅”产业在发展过程中所呈现出来的优势、劣势、机遇和挑战,并提出相应的解决措施,希望促进新经济的产生,为雅安市未来发展提供建议。

Under the background of the aging population and the increasing number of sub-healthy people,the demand for health in Chinese society is becoming stronger and stronger.Sports,tourism and health all pay attention to this problem.Therefore,the integration of the three industries has derived a new"fitness sports tourism"industry.Taking Ya'an City as an example,this paper makes a comprehensive and systematic analysis of the current development situation of Ya'an's sports tourism industry by using literature,interviews,SWOT analysis and other methods on the basis of full research,summarizes the strengths,weaknesses,opportunities and challenges of Ya'an's sports tourism industry in the development process,and puts forward corresponding solutions,hoping to promote the emergence of a new economy and provide suggestions for the future development of Ya'an City.