媒介融合环境下的戏曲艺术探究

A Study on Opera Art in Media Convergence Environment

媒介融合是指多种媒介在科技发展下逐渐呈现融为一体的趋势,融媒体大环境改变了人类的生活方式与审美意识,也给戏曲艺术的发展带来了冲击和挑战。拓宽媒介渠道,扩大戏曲传播范围,重视戏曲人才教育,利用网络平台提升戏曲影响力,有助于戏曲艺术在媒介信息时代的生存发展。戏曲艺术在媒介融合的技术支持下,观演互动加大,戏曲辐射力度变强,跨行业合作前景广阔、未来可期。

Media convergence refers to the trend of integration of multiple media under the development of science and technology. The environment of media integration has changed the way of life and aesthetic consciousness of human beings, and has also brought impact and challenges to the development of traditional opera art. It is helpful for the survival and development of opera art in the media information age to broaden the media channels, expand the scope of opera transmission, attach great importance to the education of opera talents and use the network platform to enhance the influence of opera. With the technical support of the media convergence, the interaction between the audience and the performance has been enhanced, the radiation of the opera has become stronger, and the cross-industry cooperation has a broad prospect and a promising future.