新媒体背景下高校思想政治教育面临的挑战和对策探赜

Exploration of the Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities under the Background of New Media

新媒体技术的发展给高校思想政治工作带来了机会,高校要与时俱进,通过合理运用新媒体技术提高思想政治教育工作质量。想要促进高校思想政治教育与新媒体技术的有效融合,高校应利用新媒体高度融合性、交互性和平等性、传播即时性和海量性的特点,提升思想政治教育工作者的新媒体技术水平,使其能够充分利用新媒体创新思想政治教育方式,丰富思想政治教育内容,调动大学生的参与积极性,引导大学生树立远大的理想和正确的世界观、人生观、价值观。

The development of new media technology has brought opportunities to the ideological and political work in colleges and universities. Colleges and universities should keep pace with the times and improve the quality of ideological and political education through rational use of new media technology. To promote the effective integration of ideological and political education in colleges and universities and new media technology, colleges and universities should take advantage of the characteristics of new media, such as high integration, interactivity and equality, instant communication and magnanimity, to improve the technical level of new media for ideological and political educators, so that they can make full use of new media to innovate the way of ideological and political education, enrich the content of ideological and political education, and mobilize the enthusiasm of college students to participate, we should guide college students to establish lofty ideals and beliefs and correct world outlook, outlook on life and values.