基于形状文法的咸头岭文化陶器纹饰在包装设计中的应用研究

Research on the Application of Pottery Decoration of Xiantouling Culture in Packaging Design based on Shape Grammar

咸头岭文化陶器纹饰展现了咸头岭先民兼容与创新的文化精神。文章运用形状文法对咸头岭文化陶器纹饰形态进行理性推理演变分析,完成咸头岭文化陶器纹饰与包装设计形态的有机融合,以期提升包装设计的地域性与文化性,丰富包装设计的表现形式,同时也拓展咸头岭文化陶器纹饰的传播路径,进而提升文化认同感及包装产业的经济价值。

The pottery decoration of Xiantouling culture shows the cultural spirit of compatibility and innovation of the Xiantouling ancestors.This paper carried out rational reasoning and evolution analysis of pottery patterns of Xiantouling culture by using shape grammar.The organic integration of pottery patterns of Xiantouling culture and packaging design forms was completed,the regional and cultural nature of packaging design was improved,the expression forms of packaging design were enriched,the transmission path of pottery patterns of Xiantouling culture was also expanded,and thus the cultural identity and economic value of packaging industry were improved.