元宇宙视域下文化创意产业园区发展策略研究——以深圳市文化创意产业园区为例

Research on Development Strategy of Cultural and Creative Industrial Park from the Perspective of the Metaverse:Take Shenzhen Cultural and Creative Industry Park as an Example

元宇宙彻底颠覆了传统文化创意产业的生产、传播和消费方式。文化创意与技术、大数据、云计算、人工智能高度结合,形成了一种新的时空生态。在数字经济领域,元宇宙不仅促进了当前的产业变革,而且催生了许多新的产业业态。这使得一些国家和地区特别是经济发达地区,从政策环境、文化生态、技术境遇等方面寻找元宇宙与文化创意产业的契合点,并直面各种机遇与挑战。深圳是我国文化创意产业的前沿阵地,在依托元宇宙进行革新优化与结构升级的过程中,元宇宙与文化创意产业共有的主体性、融合性、公共性与价值性等特质受到广泛关注。要维系和革新产业园区的发展模式、优化和升级其产业结构,需要进一步明确协调化发展、网络化集群、社会化服务和实践化理念等的方向和路径。

The Metaverse has completely subverted the production, communication and consumption modes of traditional cultural and creative industries. Cultural and creative industries are highly integrated with technology,big data, cloud computing and artificial intelligence, forming a new space-time ecology.In the field of digital economy, it not only promotes the current industrial transformation, but also gives birth to many new industrial forms.It makes some countries and regions, especially the economically developed regions, look for the convergence point between the Metaverse and cultural and creative industries from the aspects of policy environment, cultural ecology and technological situation, and face all kinds of opportunities and challenges.As the forefront of China’s cultural and creative industry, Shenzhen has been widely concerned about the characteristics of subjectivity, integration, publicity and value shared by the Metaverse and cultural and creative industry in the process of innovation,optimization and structural upgrading relying on the Metaverse.In order to maintain and innovate the development mode of industrial parks and optimize and upgrade their industrial structure, it is necessary to further clarify the direction and path of coordinated development, network cluster, socialized service and practical concept.