众包翻译对中国特色对外话语体系的译介和传播的效用研究

Research on the Effect of Crowdsourcing Translation on the Translation and Dissemination of Foreign Discourse System with Chinese Characteristics

随着国际交往的日益广泛,我国逐步走向世界舞台的中心,成为国际交流中的重要力量。在新冠疫情防控期间,西方社会对华掀起了新一轮声势浩大的污名化浪潮,从而可以清晰地看到,当前西方的普通民众和知识精英对中国话语缺乏理解和信任,因此当务之急是要积极改进中国对外交流的国际传播方式,以强语助力强国发展,构建中国特色对外话语体系。基于此,翻译工作面临着严峻的挑战,众包翻译作为新型的翻译模式,对助力中国特色对外话语体系的译介和传播起到了重要的推进作用。随着当前多元文化的语境发展普及以来,我国文学领域在对海外传播方面必须基于“互联网+”背景,建立以市场为导向的传播机制,重视翻译模式、读者阅读习惯等多方面的新变化,积极引进有效的立体化、多元化的译介策略,从而进一步提升中华文化的影响力和魅力值。

With the increasingly widespread international exchanges,China has gradually moved towards the center of the world stage,and has become the important force of international exchanges.During the period of COVID-19 prevention and control,the Western society has set off a new wave of massive stigmatization against China,so it can be clearly seen that the current ordinary people and intellectual elites in the West lack understanding and trust in Chinese discourse.The most urgent task is to actively improve the international communication methods of China s foreign exchanges,use strong language to help the development of a powerful country,and build a foreign discourse system with Chinese characteristics.Based on this,translation work is facing severe challenges.As a new type of translation model,crowdsourcing translation has played an important role in assisting the translation and dissemination of foreign discourse system with Chinese characteristics.With the development and popularization of the current multicultural context,the overseas dissemination of Chinese literature must be based on the background of“Internet+”,establish a market-oriented communication mechanism,attach importance to new changes in translation modes and readers reading habits,and actively introduce effective three-dimensional and diversified translation strategies,so as to further enhance the influence and charm of Chinese culture.