接受理论视域下大学生党史教育的逻辑、困境和对策

Logic, Predicament and Countermeasures of College Students' Party History Education from Perspective of Acceptance Theory

高校是党史教育的主阵地,加强新时代大学生党史学习教育对传承红色基因、赓续共产党人精神血脉等具有重要意义。党史教育具有双向性,不仅要关注教育者的教育情况,更要关注受教育者的接受度。为此,将研究视角从教育者转向受教育者,运用多元logistic回归构建实效性影响因子模型,探求大学生接受党史教育的内在机理。研究表明,党史教育实效性较低,受大学生接受习惯、载体喜好、内容偏好、魅力评判、内在需求等影响。基于此,从核心、根本、渠道、表象四个层面构建党史教育实效性提升体系:激发内在需求增强驱动力、坚持内容为王增强说服力、创新传播方式增强吸引力、营造学习氛围增强传播力。

Colleges and universities are the main field of party history education.It is of great significance to strengthen the party history education of college students in the new era for inheriting the red gene and the spiritual blood of communists.The education of party history is a two-way practical activity,which should not only pay attention to the educational situation of educators,but also pay attention to the acceptance of educators.Therefore,from the perspective of educators to the educated,multivariate Logistic regression is used to construct the effect factor model to explore the internal mechanism of college students accepting party history education.The results show that the effectiveness of party history education is low,which is affected by college students' acceptance habit,carrier preference,content preference,charm judgment and inner demand.Based on this,a practical improvement system is built for the party history education from four levels of core,fundamental,channel,representation:stimulate the internal demand to enhance the driving force,adhere to the content of the king to enhance persuasion,innovate communication methods to enhance the attraction,create a learning atmosphere to enhance communication power.