零售演进下Showroom与独立服装设计师品牌创新关系

Research on the Innovation Relationship between Showroom and Fashion Designer under Retail Evolution

设计师蜂拥出现和个性化需求飞速增长的合力之下,Showroom让设计师实现由“名”到“利”的转变,伴随着Showroom发展的半个世纪,全球服装产业发生了巨大的变化,文中基于零售演进相关理论,结合当前独立服装设计师品牌运营中暴露的图片前导、设计“三无”等问题,借鉴不同业态与Showroom的联动优势,探讨Showroom与独立服装设计师品牌在未来零售市场中的创新关系,提出的独立服装设计师品牌的创新角色定位,为不同模式的服装企业打造各具特色的Showroom提出可行的策略。

Under the combined force of the swarming appearance of designers and the rapid growth of demand for personalization,Showroom enables designers to realize the transformation from"name"to"profit".With the development of Showroom for half a century,the global clothing industry has undergone tremendous changes.Based on the theory of retail evolution,considering the problems of picture leading and"three-no design"exposed in the current operation of independent fashion brands,the paper draws on the synergistic advantages of different formats and Showroom to discuss the innovation relationship between Showroom and independent fashion brands in the future retail market.The innovative role of clothing designer brands proposed in this paper provides feasible strategies for different models of clothing companies to create unique Showrooms.