文创产品淘宝网页国际化翻译策略研究

The Internationalization Program of a Cultural and Creative Product on Taobao Page

本文以文创产品为例,通过对比同类文创产品在国内淘宝网和国外亚马逊购物平台上页面元素的区别,深入了解国外电商平台的设计特色,并以此指导中国传统艺术作品“花木兰人偶摆件”的网页国际化项目实施。

Taking cultural and creative products as an example,this article makes a detailed comparison between the web page elements of similar products on domestic Taobao and foreign Amazon shopping platforms to gain insights into the design features of foreign e-commerce platforms.Findings of these works were used for guiding the implementation of the web page internationalization project:"Mulan",Taobao web page of a Chinese Folk Art Doll.