基于大数据分析与挖掘的饲料企业动态营销能力的构建

Construction of dynamic marketing capabilities of feed enterprises based on big data analysis and mining

大数据分析与挖掘为饲料企业动态营销能力的提升创造了良好的技术条件。依托于庞大的数据基础和精准化的技术手段,饲料企业可以迅速对市场环境变化做出回应,从而达到智能、准确、迅速的动态营销效果。文章首先探讨了大数据对饲料企业动态营销能力提升的促进作用,随后从市场分类、市场选择、市场定位、广告投放4个方面介绍了基于大数据分析与挖掘的饲料企业动态营销内容,最后提出饲料企业动态营销能力提升策略。

Big data analysis and mining have created good technical conditions for the improvement of dynamic marketing capabilities of feed enterprises.Relying on the huge data base and precise technical means,feed enterprises can quickly respond to changes in the market environment,so as to achieve intelligent,accurate and rapid dynamic marketing effects.This paper first discusses the promotion effect of big data on the improvement of dynamic marketing capabilities of feed enterprises,and then introduces the dynamic marketing content of feed enterprises based on big data analysis and mining from four aspects:market classification,market selection,market positioning,and advertising.Strategies for improving the dynamic marketing capabilities of feed enterprises.