基于岭回归的剧本杀行业用户消费频率影响因素分析

Analysis of Infl uencing Factors of User Consumption Frequency in the Industry of Live-action Role-playing(LARP)Games Based on the Ridge Regression

近年来,剧本杀行业发展迅猛,吸引无数资本涌入市场,但由于行业竞争不断加剧、行业管理不规范等问题,剧本杀行业发展势头渐弱。本文通过量化分析与消费频率关联的因素,为剧本杀行业可持续发展提供建议,采用封闭式问题调查问卷,运用岭回归分析方法对统计数据进行分析。调查结果显示,月消费水平在1000~2999元、年龄在18~25岁的在校学生为主要消费群体,性别方面并无明显差异。月消费水平、角色扮演在消费目的中的重要度、以《明星大侦探》等综艺真人秀作为信息渠道与消费频率呈正向关系;娱乐在消费目的中的重要度、以微博小红书等新媒体平台作为信息渠道与消费频率呈显著负向关系。

In recent years,the industry of live-action role-playing(LARP)games has been developing rapidly and attracting numerous capitals into the market.However,due to the increasing competition and the irregular management of the industry,the development momentum of the LARP games industry is weakening.This paper provides suggestions for the sustainable development of the LARP games industry by quantitatively analyzing the factors associated with the frequency of consumption,using a closed-ended questionnaire and applying Ridge Regression analysis to the statistical data.The survey results show that students at school with a monthly consumption level of 1000 to 2999 RMB and aged 18 to 25 are the main consumption group,and there is no signifi cant diff erence in terms of gender.The monthly consumption level,the importance of role-playing in the consumption purpose,and the use of variety and reality shows such as Star Detective as information channels are positively related to the consumption frequency.The importance of entertainment in the consumption purpose and the use of new media platforms such as Weibo,and Xiaohongshu as information channels are signifi cantly negatively related to consumption frequency.