“互联网+”背景下农业众筹发展研究

Research on the Development of Agricultural Crowdfunding under the Background of“Internet+”

依托互联网众筹平台,农业众筹解决了农户资金紧张问题,减少了农产品的流通环节,把农产品从生产者直接送到消费者手中,也实现了消费者对农产品质量要求和体验农产品生产的愿望,更好地实现双方的共赢。农业众筹作为未来农业发展的积极探索,既有很多机会,又面临诸多问题,本文针对农业众筹中存在的问题,给出相应的政策建议,仅供参考。

Relying on Internet crowdfunding platforms,agricultural crowdfunding has solved the shortage of funds for farmers,reduced the circulation of agricultural products,and sent agricultural products directly from producers to consumers.It has also realized the consumers’desire for the quality of agricultural products and the desire to experience the production of agricultural products,and well realized the win-win situation for both sides.Agricultural crowdfunding is a positive exploration of agricultural development in the future;there are many opportunities,but also it faces many problems.Given the problems existing in agricultural crowdfunding,this paper gives the corresponding policy recommendations as references.