重庆市非物质文化遗产保护与旅游利用分析

Analysis on Protection and Tourism Utilization of Intangible Cultural Heritage in Chongqing

非物质文化遗产作为重要的旅游资源已成为学界共识。旅游作为一种手段在非物质文化遗产活化中的作用同样不容忽视。目前,重庆市非物质文化遗产旅游利用主要为展馆陈列、文创开发、舞台展演、主题公园、节事庆典五种模式。通过调查分析重庆非遗现有旅游利用模式,发现其活化利用虽取得一定成绩,但仍在人才培养、内涵挖掘、区域融合、非遗原真性保护等方面存在问题。基于此,本文从政策支持、人才培养、多元创新、品牌建设、交流合作等方面对重庆非遗旅游资源活化利用提出建议,以期为重庆非物质文化遗产保护与旅游活化利用水平提高贡献力量。

As an important tourism resource,intangible cultural heritage has become the consensus of academic circles.The role of tourism as a means in the activation of intangible cultural heritage cannot be ignored.At present,the tourism utilization of intangible cultural heritage in Chongqing mainly includes five modes:exhibition hall,cultural and creative development,stage exhibition,theme park,festival and celebration.Through the investigation and analysis of the existing tourism utilization mode of Chongqing intangible cultural heritage,it is found that although the activated utilization of intangible cultural heritage has made some achievements,there are still problems in the aspects of talent training,connotation mining,regional integration,and the protection of the authenticity of intangible cultural heritage.Based on this,this paper puts forward suggestions on the activated utilization of Chongqing intangible cultural heritage tourism resources from the aspects of policy support,talent training,diversified innovation,brand building,exchange and cooperation,in order to contribute to the protection of Chongqing intangible cultural heritage and the activated utilization of tourism.