摘要
当前国内很多公立三甲医院管理下的医养机构相继建成并投入运营,为国内养老机构提供了一套有效的、可借鉴可推广的互联网商业运营模型。本文通过分析医养机构以营销驱动运营初期阶段存在的实际问题,充分利用和挖掘医院现有互联网资源,分析了养老市场二维结构,借鉴成熟的商业化运营模式,设计了医养机构移动互联网生态闭环模型,并做了相应的运营实践。
At present,many medical and nursing institutions managed by public tertiary hospitals are successively built and operated,and an effective,adoptable and expanded Internet commercial operation model is provided for others medical and nursing institutions in China.This paper analyzes the practical problems existing in the marketing-driven initial operation stages of medical and nursing institutions,fully uses and explores the present hospital Internet resource,analyzes two-dimensional structure on medical and nursing market,applies commercial operation mode,designs the mobile Internet ecology close-loop model of medical and nursing institutions,and performs the corresponding operation practice.
作者
王岩
邹瑞
崔贤
Wang Yan;Zou Rui;Cui Xian(Taian City Central Hospital of Qingdao university,Taian 271000,Shandong Province,China)
出处
《科学与信息化》
2022年第21期153-155,共3页
Technology and Information
关键词
生态
闭环
商业模式
二维
入住率
ecology
close-loop
business mode
two-dimensional
occupancy rate
