什么是“北欧风格”?——从挪威居住空间说起

What is Scandinavian Style?Starting with Living Spaces in Norway

今日的零售市场中,“北欧风格”、“北欧风”一度成为新零售行业的热门词汇,从宜家、HAY到O.C.E.、Nome,再到网络搜索的大量北欧风格家具、室内设计风格,“北欧风格”一直以一种简约时尚、人性化设计、舒适的色调和亲民的价格赢得消费者的喜爱,这也让人们给“北欧风格”贴上了一种固定的标签,但其所包含的丰富文化内涵与生活方式却渐渐消失。本文从对“北欧风格”的解释开始,并以挪威住宅的演变作为脉络,梳理北欧人从生存方式到生活风格的转化过程,以挖掘“北欧风格”的其中一种具体文化内涵,呈现其丰富性。

In today’s retail market,“Scandinavian Style”has once become hot label.From IKEA and HAY to O.C.E.and Nome,a large number of Nordic style furniture and in-terior design styles are found on the Internet.“Scandina-vian Style”has been winning the love of consumers with simplicity,humanized design,comfortable tone and user-friendly price,which also makes people attach a fixed label to“Scandinavian Style”,but the rich cultural connotation and lifestyle it contains have gradually disappeared.This paper starts from the explanation of“Scandinavian Style”,and takes the evolution of Norwegian housing as the con-text to sort out the transformation process of Nordic living style,so as to excavate one of the specific cultural conno-tations of“Scandinavian Style”and its richness.