新媒体时代下的互动视频模式

The Model of Interactive Video in the New Media Age

互动视频是指带有选择肢与互动元素的交互式新媒体视频,其模式从单点广播模式发展到现阶段的被动式交互模式,且最终将走向社会交互模式。互动视频的剧本设计具有鲜明的特征,如非固定多结局、打破第四面墙与重复轮回结构等。现阶段互动视频要想进一步发展,应避免“互动”沦于形式,重视互动视频内容本身,完善互动视频技术规范,加强互动视频专业人才培养建设,以实现其商业模式多元化。互动视频只有结合虚拟现实技术,并在内容与技术两驾马车并驾齐驱之下,才能取得长足进步。

Interactive video is defined as a kind of interactive new media video with options and interactive elements.It has developed from one-way communication to passive interaction at the present,and is expected to evolve into social interaction eventually.The features of the script of interactive video are obvious,including uncertain multiple endings,breaking The Fourth Wall and backtracking.In this situation,it should be avoided that“interaction”becomes a mere formality.What should be concentrated on are the content of interactive video itself,the improvement technical specifications of interactive video,and the enhancement of training on interactive video professionals to realize the diversification of its business model,which leads to further development.Interactive video can only make great progress when it is associated with virtual reality technology and promoted based on both content and technology.