“公共图书馆+旅游”:广州图书馆文旅融合阅读推广活动路径

“Public Library+Tourism”:The Promotion Path of Guangzhou Libraries’Culture and Tourism Integration Reading Activities

进入文旅融合新时代,公共图书馆作为文化和旅游服务体系建设的重要阵地,承担着促进两者融合乃至深度融合的时代使命。在文旅融合大背景下,公共图书馆也将不可避免地围绕这一主题开展相关的阅读推广服务。文章主要从广州图书馆开展的文旅融合阅读推广活动出发,提出4项发展路径,包括挖掘地方文化资源,促进多元文化交流,秉持开放合作机制,开展相应对象活动,以期能够为公共图书馆开展文旅融合服务提供裨益,并为后续研究提供借鉴。

Public libraries have undertaken the mission of promoting the integration and even the depth of integration of the culture and tourism in the new era while acting as an important position in the relevant construction of service system.Under the background of integration of the culture and tourism,public libraries will inevitably carry out related reading promotion services around this theme.This paper puts forward four development paths based on the culture and tourism integration reading promotion activities carried out by Guangzhou Library,including tapping local cultural resources,promoting multi-cultural exchanges,and holding the open and cooperative mechanism to fulfill corresponding target activities.It is hoped that it can provide benefits for public libraries to carry out culture and tourism integration services and provide reference for follow-up research.