校企合作模式下北宋官瓷文创产品开发平台建设探索——以开封文化艺术职业学院为例

Exploration on the Development Platform Construction of Cultural and Creative Products of the Northern Song Dynasty Mandarin Porcelain Under the University-enterprise Cooperation Pattern--Taking Kaifeng Vocational College of Culture and Art As an Example

基于非物质文化遗产的文创产品开发能够促进“非遗”传承,并赋予其新的生命力。目前,“非遗”技艺类文创产品开发存在的问题中,最主要的是具备自主创意开发能力、产业化经营能力的人才严重短缺。实践证明,校企共建“非遗”文创产品开发平台是一个切实可行的解决问题的办法。北宋官瓷烧制技艺属于非物质文化遗产。开封文化艺术职业学院积极引进官瓷技艺与制作大师,设立大师工作室,建立省级校企合作(官瓷)生产性实训基地,取得了丰硕的成果。在政府的引导和支持下,高校与企业联手,搭建合作平台,发挥各自优势,推动“非遗”文创产品开发,这条路会越走越宽广。

The development of cultural and creative products based on intangible cultural heritage can promote the inheritance of intangible cultural heritage and give it new vitality.At present,among the problems existing in the development of cultural and creative products of intangible cultural heritage in the aspect of technique,the most important one is the serious shortage of talents with the abilities of independent creative development and industrialization management.It has been found that the joint construction of the development platform of cultural and creative products of intangible cultural heritage by universities and enterprises is a feasible solution.The firing technique of the Northern Song Dynasty mandarin porcelain is an intangible cultural heritage.Kaifeng Vocational College of Culture and Art has actively introduced the techniques and masters of mandarin porcelain,established master studios,and set up a provincial university-enterprise cooperation training base of(mandarin porcelain)production,which has achieved fruitful results.Under the guidance and support of the government,universities and enterprises should join hands to build cooperation platform,give full play to their respective advantages and promote the development of cultural and creative products of intangible cultural heritage.The university-enterprise cooperation pattern has a promising future.