浅谈行业报专题报道中应强化的五种意识——以《中国石化报》《中国石油报》的行业专题报道为例

Talking about Five Consciousness of Industry Newspaper Special Report

在融媒体时代,行业报面临的挑战与机遇并存。行业报应充分利用历史积累,发挥独特优势,深度挖掘行业新闻富矿,提升传播影响力。行业报专题报道,须按照“三贴近”原则来进行,要强化新闻意识、问题意识、服务意识、民生意识、精品意识,力争把行业专题报道打造成名牌产品,实现媒体传播效果的改善和实用价值的升级。

In an era of integrated media,the challenges and opportunities of industry newspapers coexist.Industry newspapers should make full use of historical accumulation,play to their unique advantages,dig deep into the industry news rich mines and enhance the dissemination of influence.To do a good job in industry special reporting,one should follow the“Three Closenesses”principles,strengthen news consciousness,problem consciousness,service consciousness,people’s livelihood consciousness,high-class products consciousness,make the industry special report into a brand-name product,and upgrade media communication and practical value.