乡村振兴视角下南疆大学生返乡创业意愿探析

An Analysis of College Students'Willingness to Return to Their Hometown and Start Their Own Businesses in Southern Xinjiang from the Perspective of Rural Revitalization

南疆因其丰富的旅游资源吸引了国内外游客,这也使越来越多的“网红打卡村”顺应各地区乡村振兴战略的落地应运而生。南疆高校大学生作为南疆人才振兴的重要力量,鼓励大学生返乡创业为农村带来新的活力和生机成了当下重要的课题。文章通过问卷调查的方式,深入探究南疆大学生返乡创业意愿的概况及其影响因素,提出了促进大学生返乡创业的对策与建议。

South Xinjiang has attracted domestic and foreign tourists due to its rich tourism resources,which also makes more and more"online red card printing villages"come into being in response to the implementation of rural revitalization strategies in various regions.As an important force for the revitalization of talents in southern Xinjiang,encouraging college students to return home and start their own businesses to bring new vitality to rural areas has become an important issue at present.This paper probes into the general situation and influencing factors of college students'willingness to return to their hometown and start their own businesses in southern Xinjiang by means of questionnaires,and puts forward countermeasures and suggestions to promote college students'willingness to return to their hometown and start their own businesses.