新媒体营销助力赣南脐橙产业振兴的策略探究

Research on the Strategy of New Media Marketing for Promoting the Gannan Navel Orange Industry

赣南脐橙产业作为赣州特色主导产业,惠农政策利好,但脐橙企业及种植户缺乏营销意识,品牌推广及营销方式单一。文章分析了新媒体营销对赣南脐橙产业振兴的意义,探讨了赣南脐橙产业新媒体营销发展现状与发展存在的问题,探究了助力赣南脐橙产业发展的新媒体营销策略。

Gannan navel orange industry,as a characteristic leading industry in Ganzhou,has favorable policies for farmers,but the navel orange enterprises and growers lack marketing awareness,and the brand promotion and marketing methods are single.This paper analyzes the significance of new media marketing to the revitalization of the Gannan navel orange industry,discusses the development status and problems of new media marketing of the Gannan navel orange industry,and explores the new media marketing strategies that help the development of the Gannan navel orange industry.