效果推理理论对新创企业绩效的影响研究--基于创业合法性的中介效应

The Effect of Effectuation on New Venture Performanceying--Based on Intermediary Effect of Entrepreneurial Legitimacy

效果推理理论是创业者在不确定环境下的创业决策理论。组织合法性理论强调合法性机制对组织在所处制度环境中生存和发展的重要作用。结合效果推理理论和组织合法性理论,将组织合法性衍生为创业合法性,对江苏省无锡市物联网产业的154个新创企业进行问卷调查,将收集的数据采用结构方程模型进行分析。研究结果显示,效果推理实验逻辑、效果推理先前承诺逻辑、效果推理可承受损失逻辑、效果推理柔性逻辑等对创业绩效有显著的正向影响;创业合法性在效果推理先前承诺逻辑和效果推理可承受损失逻辑影响创业绩效中起完全中介作用,在效果推理实验逻辑和效果推理柔性逻辑影响创业绩效中的中介作用不显著。由此得到启示,创业者在新兴产业、高新技术产业等不确定性环境中创业可以采用效果推理决策逻辑开展创业活动,提升创业绩效。同时,效果推理理论是创业者在创业过程中整体行为的理论指导。创业者可以通过组合行动,扬长避短,充分考虑创业合法性对创业绩效的影响。

Effectuation is the entrepreneurial decision theory in an uncertain environment.The theory of organizational legitimacy emphasizes the important role of the legitimacy mechanism in the survival and development of organiza-tions in their institutional environment.Based on the theory of effectuation and organizational legitimacy,deriving le-gitimaaj into entrepreneurial legitmacy,154 new ventures in the Internet of things industry in Wuxi,Jiangsu Province,were investigated by questionnaire.The collected data were analyzed by structural equation model.The results show that effectuation experimental logic,prior commitment logic,tolerable loss logic,and flexible logic have significant positive effects on entrepreneurial performance.Entrepreneurial legitimacy plays a fully mediating role in effectuation prior commitment logic and tolerable loss logic affecting entrepreneurial performance.Entrepreneurial legitimacy does not play a significant mediating role in effectuation experimental logic and flexible logic affecting entrepreneurial per-formance.Therefore,entrepreneurs can use effectuation decision logic to carry out entrepreneurial activities and improve entrepreneurial performance in the uncertain environment,such as emerging industries and high-tech indus-tries.At the same time,effectuation is the overall behavior of entrepreneurs in the process of entrepreneurship.Entrepreneurs can take advantage of their strengths and circumvent their weaknesses through combined actions,fully considering the influence of entrepreneurial legitimacy to improve their entrepreneurial performance.