试探余象斗传播中医药文化的特色

Study on the Characteristics of Yu Xiangdou’s Dissemination of TCM Culture

余象斗是晚明著名商业出版商,擅长通俗小说的创作、编辑与评点,也通晓医学,热衷于编刻包括医书和日用类书在内的民间日常参考书籍。文章基于对余象斗医学传播相关出版活动的梳理,探讨其传播医学文化的模式与效应,着重指出其善于把握明末医学通俗化的文化动向,重视副文本的设计与运用,为医药文化传播做出了积极贡献。同时指出,存在随意改刊、弄虚作假及校勘不精等明代商业出版商共有的缺陷。

As one of the most famous commercial publishers in the late Ming Dynasty,Yu Xiangdou was also good at writing,editing and criticizing popular novels.At the same time,he was familiar with medicine,and was keen to compile and engrave folk daily reference books including medical books and encyclopedias for daily use.Based on the combing of publishing activities related to the dissemination of medical culture,this article discussed the mode and effect of Yu Xiangdou in the dissemination of medical culture,emphasized that he was good at grasping the cultural trend of medical popularization in the late Ming Dynasty,paid attention to the design and application of sub texts,and made a positive contribution to the dissemination of medical culture.However,there were also some common defects of commercial publishing in the Ming Dynasty,such as random revision,fraud and poor collation.