移情理论下肇兴侗寨数字导视系统设计

Design of Digital Wayfinding System in Zhaoxing Dong Village under the Theory of Empathy

以肇兴侗寨景区为实地考察对象,结合移情理论,绘制游客游览节点移情图示,从景区导视系统存在的表层问题(造型设计无序、服务层级混乱、内容信息有限、安全导视匮乏)基础上,挖掘其系统性建设不足和无法满足游客新型需求的深层问题,得出数字化的解决手段,最后针对这些问题从3个层面(数字导视系统架构、数字导视牌分类规划、特色导视牌数字化改造)进行数字导视系统设计,以此提升肇兴侗寨景区的文旅特色,也为数字时代下的古村落旅游发展提供相应的实证参考。

Taking Zhaoxing Dong Village Scenic Spot as the object of onthe-spot investigation,combined with empathy theory,draw the empathy diagram of tourists visiting nodes,from the surface problems of the scenic spot guide system(disordered modeling design,chaotic service level,limited content information,safety guide,etc.)On the basis of lack of vision,explore the deep problems of its lack of systematic construction and the inability to meet the new needs of tourists,and come up with digital solutions.,digital transformation of characteristic guide signs to design a digital guide system to enhance the cultural and tourism characteristics of Zhaoxing Dong Village Scenic Spot,and also provide corresponding empirical reference for the tourism development of ancient villages in the digital age.