基于湖南怀化民族文化特征的“怀小鹤”城市形象吉祥物设计

The Mascot Sesign of“Huai Xiaohe”City Image Mascots Based on the Ethnic Cultural Characteristics of Huaihua in Hunan

城市吉祥物是城市对外宣传、交流的名片,对宣传城市文化形象、加深民众对城市的印象具有重要意义。文章通过深入挖掘、梳理湖南怀化人文、自然等民族文化特征,设计“怀小鹤”怀化城市吉祥物,以此探讨城市形象吉祥物的设计如何映射城市民族、地域文化特征,为城市形象吉祥物设计提供新的设计角度。

The city mascots are the business cards of the city’s external publicity and exchange,which are of great significance in promoting the city’s cultural image and deepening the public’s impression of the city.Through in-depth excavation and sorting out the cultural characteristics of Huaihua in Hunan Province,such as humanities and nature,this case designs the Huaihua City mascot“with a small crane”,so as to explore how the design of the city image mascot can reflect the ethnic and regional cultural characteristics of the city,and provide a new design perspective for the design of the city image mascot.