潜江方言短视频对城市形象构建的影响及对策--以抖音为例

The Influence of Qianjiang Dialect Short Video on the Construction of City Image and Countermeasures:Taking TikTok as an Example

方言作为非物质文化遗产,是传统文化的“活化石”,应当给予充分的保护与传承。而方言短视频作为地方特色文化的传播载体,其中优秀的作品更易引发民众的共鸣与喜爱,同时促进该地区文化传播、经济发展,构建独特而丰满的城市形象。文章以抖音平台上潜江方言短视频为例,分析该类视频构成的要素、特征,以及对城市形象构建的影响、现存的问题,并提出发展对策。

As an intangible cultural heritage,dialect is a“living fossil”of traditional culture,which should be fully protected and inherited.As the transmission carrier of local characteristic culture,the dialect short video is more likely to arouse the resonance and love of the people,promote the cultural transmission and economic development of the region,and build a unique and full city image.Taking the short video of Qianjiang dialect on the TikTok platform as an example,this paper analyzes the elements and characteristics of this kind of video,its impact on the construction of the city image,and the existing problems,and puts forward the development countermeasures.