拓片设计推动大学生美育建设研究--基于数字化校园建设的视角

Research on Rubbing Design Promoting College Students’Aesthetic Education Construction:Based on the Perspective of Digital Campus Construction

拓片艺术具有重要的历史、文化和时代价值,在当代也有极为广泛的市场,可以作为大学生美育培养的重要场域。但是其当代发展面临诸多困难,这包括其自身保护上的问题以及设计上难度的转化两个维度。数字化校园建设有效地保护了拓片的文化艺术价值,同时也为其价值推广和文化理念转化提供了可能性,有助于实现这两个维度的良性互动,继而为大学生美育教育提供可选择的尝试。研究拟以拓片多元历史文化价值的回顾和反思为基础,分析其在数字校园建设背景中拓片平面设计开发的可能性,进而对其开发传播中可能存在的问题提出建议。

Rubbing art has important historical,cultural and epochal values.It also has an extremely broad market in contemporary times,and can be an important field for college students’aesthetic education.However,its contemporary development faces many difficulties,including its own protection problems and the transformation of design difficulties.The construction of digital campus effectively protects the cultural and artistic value of rubbings,and at the same time provides the possibility for their value promotion and cultural concept transformation,which helps to realize the benign interaction between these two dimensions,and then provides an alternative attempt for college students’aesthetic education.Based on the review and reflection of the multiple historical and cultural values of rubbings,the study intends to analyze the possibility of rubbings’graphic design development in the context of digital campus construction,and then put forward suggestions on the possible problems in its development and dissemination.