乡村振兴背景下的民宿品牌设计创新与教学实践探究

Brand Design Innovation and Teaching Practice of B&B under the Background of Rural Revitalization

近年来,随着人们对高品质生活环境的重视与追求以及“乡村振兴战略”的提出,民宿成为了乡村旅游发展的核心要素,也是乡村旅游转型升级的方向。因此,文章将对民宿品牌视觉元素的信息和内涵进行不断丰富,并将静态转化为动态,结合数字媒体技术,打造智能化和数字化的乡村民宿品牌形象。这也促使当代教育工作者要从“乡村振兴战略”背景下找到符合时代需求的艺术审美方向与创新品质特性,并为培养新时代品牌设计师探索一条实践教学的新途径。

In recent years,with the attention and pursuit of high-quality living environment and the proposal of“Rural Revitalization Strategy”,B&B has become the core element of rural tourism development and the direction of rural tourism transformation and upgrading.Therefore,this paper will continue to enrich the information and connotation of the visual elements of the B&B brand,transform static into dynamic,and combine digital media technology to create an intelligent and digital brand image of rural B&B.This also urges contemporary educators to find the artistic aesthetic direction and innovative quality characteristics that meet the needs of the times under the background of the“Rural Revitalization Strategy”,and to explore a new way of practical teaching for the training of brand designers in the new era.