融媒体背景下的农特产品营销实践研究

Research on Marketing Practice of Agricultural Special Products under the Background of Media Integration

当前,融媒体消费场景已成为引领新消费时代的新风尚。融媒体时代的农特产品营销呈现出诸多新特点。融媒体下的营销创新已成为带动农村产业融合和经济社会发展新的着力点。在充分实践调研的基础上,提出构建全渠道营销实践的新思考,指出要借鉴国内乡村振兴示范作法,最大限度适应新时代客户对农特产品的营销需求,积极探索融媒体背景下农特产品营销新路径,进而为促进农民增收、农业繁荣、农村振兴提供有益参考。

At present,the media integration consumption scene has become a new trend leading the new consumption era.The marketing of agricultural special products in the media era presents many new characteristics.Marketing innovation under financial media has become a new focus to drive the integration of rural industries and economic and social development.On the basis of practical investigation and research on the whole channel,new way of thinking about marketing practices,this paper points out that to draw lessons from the domestic country revitalization of the demonstration,the maximum to meet the needs of customers to the new era of agricultural special products for the marketing,actively explore media under the background of agricultural special products marketing new path,thus to promote the farmers’income,agricultural prosperity and provide beneficial reference for rural revitalization.