农户融入成渝经济圈农产品供应链意愿研究——以重庆为例

Research on Willingness of Farmers to Participate in Supply Chain of Agricultural Products in Chengdu-Chongqing Economic Circle——A Case Study of Chongqing

我国农业“地少人多”的基本国情决定了“小农经济”将长期存在。农户融入农产品供应链也是实现小农户与现代农业有效衔接的路径之一。文中通过对重庆农户进行调查,采用二元Logistic模型,揭示重庆农户融入成渝双城经济圈农产品供应链的意愿及其影响因素。研究结果表明,83.43%的调研农户愿意融入成渝双城经济圈农产品供应链,农产品加工程度、对农产品供应了解程度、政府支持力度、农户在供应链的话语权对农户融入意愿有显著正向影响,而年收入显著负向影响农户融入意愿,最后提出相应政策建议。

The small-scale agricultural economy exists persistently,which is due to large population and the accompanying shortage of land in China.That farmers participate fully in the agricultural product supply chain creates the effective connection between small farmers and modern agriculture.This paper analyses the willingness of Chongqing farmers to join the agricultural product supply chain of Chengdu-Chongqing economic circle on the basis of the survey of Chongqing farmers and the binary Logistic model.In the findings of the research,83.43%of the farmers surveyed prefer to participant in the agricultural product supply chain.A significantly positive influence on farmers willingness is caused by the factors,including the degree of processing agricultural products,the level of understanding agricultural products supply,the efforts of government support,and the decision-making power of farmers in the supply chain.Meanwhile,the factor of annual income keeps a significantly negative impact.Finally the relevant policy suggestions are proposed.