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网络直播门槛低带来的问题及解决对策 被引量:2

Problems caused by low threshold of webcast and countermeasures
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摘要 近几年,网络直播的发展突飞猛进。网络直播便利了我们的生活,拓展了企业的营销渠道,催生了一系列围绕互联网直播的新就业形态。但是,让人们获益和获利的同时,网络直播也存在很多问题,这些问题的出现与网络直播准入门槛低有着密不可分的联系。因此,结合网络直播的现状,探讨网络直播门槛低带来的问题并提出解决对策,具有一定的现实意义. In recent years,webcast has developed by leaps and bounds.It has facilitated our life,expanded the marketing channels of enterprises,and spawned a series of new employment forms around webcast.However,while making people benefit and profit,there are also many problems in webcast.The emergence of these problems is closely related to the low access threshold of webcast.Therefore,combined with the current situation of webcast,it is of certain practical significance to explore the problems caused by the low threshold of webcast and put forward countermeasures.
作者 张苗苗 纪峰 任佳欣 Zhang Miaomiao;Ji Feng;Ren Jiaxin(Suqian University,Suqian,Jiangsu,223800)
出处 《市场周刊》 2022年第11期85-88,共4页 Market Weekly
基金 宿迁学院校级大学生创新训练项目“对网络直播门槛的调查研究”(项目编号:2021XSJ121Y)。
关键词 网络直播 门槛低 问题 对策 webcast low threshold problems countermeasure
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