身体缺场的个性化消费研究

Research on personalized consumption of physical absence

通过网络平台,人们可以不受时空限制,在身体缺场的情况下进行消费。与传统线下消费相比,网络消费者的消费需求彰显出符合自身特点的个性化趋势。时空分离的缺场空间使得人们在实施某些社会行为时的心理产生了变化,由此,消费内容、消费选择及消费结构也必然发生相应的转变。身体缺场的个性化消费存在一些可能影响正常消费秩序的问题,因此,需要有针对性地建立完善的网络个性化消费监管办法和信息共享平台,健全有关法律制度体系,并加强相关技术创新。

Through the network platform,people can consume without restriction of time and space.Compared with traditional offline consumption,the consumption needs of online consumers gradually reveal a trend of personalization in line with their own characteristics.The absence and separation of time and space make people's psychology change when they engage in certain social behaviors,and inevitably lead to corresponding changes in consumption content,consumption choices and consumption structure.There are some problems that may affect the normal consumption order in the personalized consumption of physical absence.Therefore,it is necessary to establish a perfect network personalized consumption supervision method and information sharing platform,improve the relevant legal system,and strengthen technological innovation.