融媒体时代公共气象服务信息传播渠道的变革

Reform of Public Weather Service Information Com-munication Channel in the Times of Media Convergence

融媒体时代,气象服务信息传播方式出现了变革性发展,通过分析传统和融媒体下的气象传播途径,认识融媒体下气象信息传播渠道的优势,提出了立足于传统媒体,充分加强传统与新媒体的融合,坚持技术优先,搭建新媒体传播平台,培养出融媒体新型人才,实现信息发布模块化发展等,做好融媒体时代的公共气象服务信息传播渠道变革,旨在促进气象信息的高效率、高效益传播。

In the times of media convergence,there has been a revolutionary development in the way of meteorological service information communication.This paper analyzes the traditional and the meteorological communication channels under times of media convergence,recognizes the advantages of the meteorological information communication channels under media convergence,and proposes that we should base ourselves on traditional media,fully strengthen the integration of traditional and new media,adhere to technology priority,build a new media communication platform,cultivate new talents of media convergence,and realize the modular development of information release,do a good job in the transformation of public meteorological service information communication channels in the era of media convergence,aiming at improving the efficient and effective communication of meteorological information.