国风文化发展映射下的传统文化符号的解构与重构

Deconstruction and Reconstruction of the Traditional Cultural Symbols under the Development of Chinese Style Culture

国风文化是近年来在青少年群体中兴起的一种以中华传统文化与互联网数字化相结合的文化景观。国风文化其本质是传统文化的现代化重构。以国风文化近年来在中国的发展为研究对象,结合雅克·德里达的解构主义观点分析中华传统文化在国风文化发展过程中的解构与重构过程。国风文化在内容、形式、传播模式上将传统文化解构成为文化符号,并结合互联网与数字化技术将这些文化符号进行重构。在解构与重构的过程中,创意性的文化符号相互作用,共同形成了国风文化的传播主体。

Chinese style culture is a cultural landscape combining Chinese traditional culture and Internet digitalization,which has sprung up among young people in recent years.The essence of Chinese style culture is the modernization reconstruction of traditional culture.Taking the development of Chinese style culture as the research object and combining with the Deconstructionism proposed by Jacque Derrida as the research form,this research analyzes the deconstruction and reconstruction process of traditional Chinese culture in the development of Chinese style culture.Chinese style culture deconstructs the Chinese traditional culture into cultural symbols in terms of content,form and communication mode,and reconstructs these cultural symbols in combination with Internet and digital technology.In the process of deconstruction and reconstruction,these cultural symbols interact with each other to form the object of Chinese style culture.