江苏文旅产业融合发展探究——基于“水韵江苏”扬子江工业文化与游轮旅游结合的研究

Research on the Integrated Development of Culture and Tourism Industry in Jiangsu—On the Combination of Yangtze River Industrial Culture and Cruise TourismBased on“Water-Rhyme Jiangsu”

基于文旅融合视角,结合江苏省文化和旅游厅打造“水韵江苏”文旅品牌的背景,对长江江苏段工业文化进行挖掘归类。结合沿岸旅游资源、我国游轮旅行客源市场、国家相关政策文件以及航道条件,对在长江江苏段发展以工业文化为特色的游轮旅游的可行性进行论证。运用实地调研、文献查阅、数据分析等方法,对长江江苏段“扬子江上看工业”游轮游进行SWOT-PEST分析。结合游轮旅行的特殊性对可能出现的风险因素进行评估并给出相关策略。

Based on the perspective of culture and tourism integration and combined with the background that Jiangsu Provincial Department of Culture and Tourism in building the cultural and tourism brand of“water-rhyme Jiangsu”,the industrial culture in Jiangsu section of the Yangtze River is excavated and classified.The feasibility of developing cruise tourism featuring industrial culture in Jiangsu section of the Yangtze River is demonstrated in combination with coastal tourism resources,China’s cruise tourism source market,relevant national policy documents and waterway conditions.SWOT-PEST analysis is conducted on the cruise of“Watching Industry on the Yangtze River”in Jiangsu section of the Yangtze River by means of field research,literature review,data analysis,etc..In view of the particularity of cruise travel,the possible risk factors are evaluated and relevant strategies are given.