科普讲座制作中存在的问题及对策建议——以“小球大世界”为例

Problems and countermeasures in the production of popular science lectures: Taking "Science on A Sphere" as an example

专家讲座是科普场馆传统的宣教方式,在科学传播中发挥着重要的作用。有必要深入调查观众的参与意愿以及讲座开展情况,以改进讲座形式,扩大观众面。在观众特点分析方面,本文通过问卷调查对观众区县占比、家长学历构成、观众年龄构成等方面进行分析,结果表明城六区参与观众多、远郊区观众少,家长本科以上学历占比较大,青少年则以4~6年级为主;在线下讲座转化为线上讲座方面,项目组咨询专业人士意见,主要存在线下线上观众不一致、互动形式单一、科学语言概括化等问题。本文结合观众特点,针对线上讲座存在问题提供对策建议,以期为其它讲座提供借鉴。

Expert lecture is a traditional way of propagandizing and teaching in science popularization venues, which plays an important role in science communication. However, the willingness of the audience to participate in the expert lectures and the impact of the distance from which the lectures are conducted on them are in need to be investigated in depth in order to improve the format of the lectures and broaden the audience. On the analysis of audience characteristics, this paper analyzes the proportion of audience districts and counties, the composition of parents’ educational background and the composition of audience age through questionnaire survey, parents with bachelor degree or above accounted for the majority, while the majority of teenagers were in grades 4-6. Regarding the conversion of offline talks into online talks, the project team consulted professionals, and there were some problems such as inconsistency of online audience, unitary interactive form and generalization of scientific language. Based on the characteristics of the audience, this paper provides countermeasures and suggestions for online lectures, in order to provide reference for other lectures.