图书馆哔哩哔哩平台运营现状调研与启示

Investigation and Enlightenment of Bilibili Platform Operation in Library

文章对哔哩哔哩平台99所图书馆账号基本信息、内容、传播效果等进行调研与分析,指出这些账号运营发展中存在的问题,并结合“爆款”短视频的共性特征,预测用户群体需求,提出优化建议:重视账号建设,深挖平台功能,规范运营机制;组建运营团队,坚持内容为王,打造共鸣视频;整合活动资源,多媒体联合推广,构成矩阵式宣传体系;建立考评机制,完善奖励措施,促进图书馆视频号在B站的可持续发展。

Based on Bilibili platform,this paper conducts network research and content analysis on the operation status of the basic information,account content and account communication effect of 99 libraries,points out the existing problems in operation and development,predicts the needs of user groups by combining the common characteristics of“popular”short videos,and puts forward optimization suggestions:pay attention to account construction,dig platform functions,standardize the operation mechanism;set up the operation team,adhere to the principle“content is king”,create resonance video;integrate activity resources,multimedia joint promotion,form matrix publicity system;establish evaluation mechanism,improve incentive measures,and promote the sustainable development of station B network platform.