安徽文化传播与区域影响力提升研究——以安徽省5所高校图书馆为例

Research on Anhui Cultural Communication and Regional Influence:Taking Five University Libraries in Anhui as an Example

文章选取安徽省5所高校图书馆开展调研,以安徽文化传播为研究对象,形成高校图书馆5W传播模式。结合调研结果,分析省内5所高校图书馆的安徽文化传播现状,构建安徽文化传播的指标体系,运用AHP-熵权法相结合的优化赋权法,确定指标的组合权重,分析影响安徽文化传播的因素,提出提升安徽文化影响力的相应策略,以期为相关研究提供理论依据和决策参考。

The article selects five university libraries in Anhui to carry out research,and takes Anhui culture communication as the research object to form a 5W communication mode of university libraries.Based on the survey results,this paper analyzes the current situation of Anhui cultural communication in five university libraries in the province,constructs the indicator system of Anhui cultural communication,determines the comprehensive weight of the indicators by using the optimized weighting method combined with AHP entropy weight method,analyzes the factors affecting Anhui cultural communication,and puts forward corresponding strategies to enhance Anhui cultural influence,in order to provide theoretical basis and decision-making reference for relevant research.