道路城际出行发展现状和投资方向初探

Preliminary Discussion on the Development Status and Investment Direction of Intercity Travel of Road

道路旅客运输机动灵活,可实现“门到门”运输,随着顺风车、网约车等快速抢占道路城际出行市场,道路班线客运业务受到了很大冲击,业务量大幅萎缩。从投资方向和行业未来发展方面综合考虑,建议选择高品质服务赚取高毛利,通过聚焦精品线路,精准满足客户需求,解决行业痛点,同时通过场景关联的增值服务体系建设来增加客户粘性和传播爆点。

Road passenger transport is flexible,which can realize"door to door"transport.With the rapid occupation of intercity travel market of road by free ride and online car hailing,the passenger transport business of road routes has been greatly impacted and the business volume has shrunk significantly.From the perspective of investment direction and future development of the industry,it is recommended to choose high-quality services to earn high gross profits,focus on boutique lines,accurately meet customer needs,solve the pain points of the industry,and meanwhile increase customer stickiness and popularity through the construction of scene related value-added service system.