融媒体背景下的知识付费服务构建策略研究

Research on the Strategy of Building Knowledge Payment Services in the Context of Convergence Media

融媒体时代背景下,多媒体渠道融合在知识付费服务设计和实现过程中发挥着重要的影响。文章对知识付费服务现状进行了分析,研究了融媒体媒介融合特性及对知识付费服务构建的影响,从融媒体媒介融合与服务体验相结合的角度提出了融媒体情境下知识付费服务的构建策略,目的是为知识付费服务的设计与构建提供指导价值,使知识付费服务的用户体验得到提升,更好地契合用户使用需求。

Under the background of the era of convergence media,the integration of multimedia channels plays an important influential role in the process of designing and realizing knowledge payment services.This paper analyzes the current situation of knowledge payment services,studies the characteristics of multimedia convergence and its influence on the construction of knowledge payment services,and proposes the construction strategy of knowledge payment services in the context of convergence media from the perspective of combining media convergence and service experience.The purpose is to provide guidance value for the design and construction of knowledge payment services,so that the user experience of knowledge payment services can be improved and better fit the users'needs.