广东预制菜发展模式与现状分析

Analysis on the Development Mode and Current Situation of Prepared Dishes in Guangdong

近年来,预制菜逐渐成为餐饮消费的新模式,推动了餐饮行业的转型。广东预制菜产业地域特色突出,全产业链优势明显,并有省政策的扶持。广东拥有深厚的饮食文化底蕴,粤港澳大湾区经济繁荣,消费力强,市场巨大,物流发达,具有发展预制菜产业的坚实基础。广东建立预制菜现代农业产业园,在政策、土地、人才、技术、标准、装备、冷链运输、品牌宣传等多方面共同发力,推动预制菜产业的发展。预制菜加工、保鲜的新技术和装备的应用,延长了农产品产业链,起到联农带农的效果。作为预制菜产业起步较早的地区和聚集地,广东将继续在预制菜的赛道上发力,将传统产业打造成明星产业。

In recent years, the industry of prepared dishes has shown a momentum of development. As a new catering revolution, it has become a new mode of consumption, promoting the development of social economy and the transformation of the catering industry. Guangdong’s prepared dishes industry has prominent regional characteristics and obvious advantages in the whole industrial chain. The government has timely introduced relevant policies to boost industrial development. Guangdong has a profound food culture. The Guangdong-Hong Kong-Macao Greater Bay Area has a prosperous economy, strong consumption power, a huge market, and developed logistics. It has a solid foundation for the development of the prepared dishes industry. Guangdong has established a modern agricultural industrial park for prepared dishes to boost the development of prepared dishes industry in terms of policies, land, talents, technology, standards, equipment, cold chain transportation, brand promotion, etc. The application of new technologies and equipment for the processing and prepared dishes also extends the industrial chain of agricultural products, which has the effect of linking agriculture with agriculture. As the source and industrial cluster of prepared dishes, Guangdong will continue to make efforts on the track of prepared dishes to build the traditional industry into a star industry.