新媒体时代黄河文化传承与传播路径探究

Exploration on the Inheritance and Dissemination Path of the Yellow River Culture in the New Media Era

黄河文化的传承与传播具有重大现实意义,但是随着社会的进步与发展,黄河文化正逐步走向没落,针对此问题该文提出了在新媒体时代背景下对黄河文化传承与传播路径的探索。深入地研究了黄河文化传承与传播的内涵及意义,展现出黄河文化对国家发展的重要性。提出了在保护黄河文化的基础上,通过文旅融合和打造短视频平台网红账号的形式让更多人接触并了解黄河文化。

The inheritance and dissemination of the Yellow River culture is of great practical significance,but with the progress and development of society,the Yellow River culture is gradually declining.In response to this problem,this paper proposes an exploration of the inheritance and dissemination path of the Yellow River culture in the new era.It deeply studies the connotation and significance of the inheritance and dissemination of the Yellow River culture,showing the importance of the Yellow River culture to the development of the country.It proposes that on the basis of protecting the culture of the Yellow River,more people can come into contact with and understand the culture of the Yellow River through the integration of culture and tourism and the creation of online celebrity accounts on short video platforms.