东莞莞香非遗产业化研究

Research on the Industrialization of Dongguan Guan Xiang Intangible Cultural Heritage

莞香是东莞文化的一个代表,也是东莞精神的象征,东莞之外任何一个城市都不能复制。发展莞香产业,推动莞香非遗产业化发展,使其成为一种经济优势,既可以激发其自身的生命力,也可以促进其经济、社会的发展,从而达到一种良性的互动关系。该文从当前国家大力发展文化产业、地方文化的大环境,以及东莞的经济文化发展状况等方面,探讨莞香非物质文化遗产产业化的必要性,指出东莞推广莞香文化及莞香产业化发展存在的问题,结合东莞的实际现状,提出适合莞香文化产业发展的策略,以期在一定程度上为莞香文化及其产业发展提供借鉴。

Guan Xiang is a representative of Dongguan culture,as well as a symbol of Dongguan spirit,which can not be copied by any other city outside Dongguan.Develop the industry of Guan Xiang,promote the industrialization of intangible cultural heritage of Guan Xiang,and make it an economic advantage,which can not only stimulate its own vitality,but also promote its economic and social development,so as to achieve a benign interactive relationship.This paper discusses the necessity of the industrialization of Guan Xiang intangible cultural heritage from the background of our country vigorously developing the cultural industry,local culture,as well as economic and cultural development of Dongguan,etc.,points out the existing problems in Dongguan promoting Guan Xiang culture and in the its development of industrialization.Combining the actual situation of Dongguan,it puts forward strategies suitable for the cultural industry development.It is expected to provide reference for the development of Guan Xiang culture and its industry to a certain extent.