乳制品行业经营绩效分析——以燕塘乳业为例

Analysis of Dairy Industry Operation Performance--Taking Yantang Dairy Industry as an Example

以燕塘乳业2016—2020年财务报表数据为依据,对燕塘乳业的财务和经营状况进行研究。通过水平和垂直分析法,对燕塘乳业2016—2020年的筹资活动、投资活动和经营活动进行详细的分析与比较,发现燕塘乳业在经营过程中存在产品形式单一、市场占有率较低、品牌影响力不足等问题。同时,针对这些问题提出扩大产品组合、巩固并拓展市场、加大品牌推广力度等建议,以期为燕塘乳业开创新的经营模式,寻找新的利益增长点,并为其他乳业企业解决经营绩效方面的问题提供借鉴。

Based on the financial statement data of yantang dairy from 2016 to 2020,this paper studied the financial and operating conditions of yantang dairy.The financing activities,investment activities and operating activities of yantang dairy from 2016 to 2020 are analyzed in detail.It is found that yantang dairy has the problems of single product form,low market share and insufficient brand influence.At the same time,this paper puts forward Suggestions to improve product diversification,consolidate and expand the market,and increase brand promotion,this paper aims to create a new business model for yantang dairy,find a new profit growth point,and play a certain reference role for other dairy enterprises in terms of business performance.