情感理念在视觉传达设计中的表现探讨

The Expression of Emotional Concept in Visual Communication

视觉传达设计是一项以现代科技和新媒体技术为依托的设计模式,同时也需要设计者对视觉设计趋势有着深刻的认识。视觉传达设计模式刚刚兴起的时候,其作用就是将各种平面元素,按照受众的审美需求,进行合理的利用,从而使画面变得鲜活生动。设计者在设计时会根据自身的经验,运用各种形式的元素,给人们带来意想不到的视觉冲击。随着信息技术的发展,人类审美水准的提高,视觉传达设计所处的情境也变得越来越复杂。因此,设计师在进行作品设计时,不仅要保证自身的设计理念,还要吸取受众的观点,唯有设计出引起受众情感共鸣的视觉艺术作品,才能为受众带来心灵上的愉悦体验。

Visual communication design is a design mode based on modern technology and new media technology,but also requires designers to have a deep understanding of the visual design trend.When the visual communication design mode was just emerging,its function was to make reasonable use of various plane elements according to the aesthetic needs of the audience,so as to make the picture become vivid and vivid.Designers will use various forms of elements according to their own experience,to bring unexpected visual impact to people.With the development of information technology and the improvement of human aesthetic level,the situation of visual communication design has become more and more complex.Therefore,when designing works,designers should not only ensure their own design concept,but also absorb the audience's point of view.Only by designing visual art works that arouse the emotional resonance of the audience can they bring spiritual pleasant experience to the audience.