探究中国风系列化包装设计创意思路

Explore the Chinese Style Series Packaging Design Creative Ideas

传统与现代、民族性与国际性的结合是现代化包装设计发展的重要特征之一。随着民族文化自信的不断提高,越来越多的中国风元素融入到系列化包装设计中,使得中国风系列化包装设计转为热潮。本文通过阐述系列化包装设计现状,分析优秀的系列化包装设计特点,从中探究如何在系列化包装设计中更好地运用中国风设计元素,传达中国民族文化特征,运用独特的设计手法,使其与系列化包装相互融合,总结出具有中国特色的系列化包装设计方式及创作思路。

The combination of tradition and modernity,national character and international character is one of the important characteristics of the development of modern packaging design.With the continuous improvement of national cultural confidence,more and more Chinese style elements are integrated into the series packaging design,making the series packaging design of Chinese style into a boom.This paper expounds the current situation of serialized packaging design,analyzes the characteristics of excellent serialized packaging design,and explores how to make better use of Chinese style design elements in serialized packaging design,convey the characteristics of Chinese national culture,and use unique design techniques to integrate them with serialized packaging.The design methods and creative ideas of serial packaging design with Chinese characteristics are summarized.