浅析榫卯结构在品牌设计中的应用研究——以“晚峰书屋”文创品牌为例

Application of Mortise and Tenon Structure in Brand Design--Takes the“Feng Library”as an Example

榫卯结构是我国传统造物文化中的重要组成部分,是中国古代独有的木质工艺技术,随着国家对文化领域的重视以及文创设计的兴起,榫卯结构作为东方建筑工艺的一大亮点被逐渐应用于各种设计领域之中。呈现出多元化的发展态势,在设计界有着极高的美学价值与文化价值。本文主要以“晚峰书屋”文创品牌为例,阐述榫卯结构的特点以及榫卯结构在该文创品牌设计中的具体应用,探讨了榫卯结构在品牌设计领域内的研究价值与意义。

The tenon-and-mortise structure is an important part of my country's traditional creation culture,and it is a unique wooden craft technology in ancient China.With the country's emphasis on the cultural field and the rise of cultural and creative design,the tenon-and-mortise structure has become a highlight of oriental architectural craftsmanship.It is gradually applied in various design fields.Showing a diversified development trend,it has a very high aesthetic value and cultural value in the design field.This paper mainly takes the cultural and creative brand“Wanfeng Bookstore”as an example and is divided into three parts,expounds the characteristics of the tenon-and-mortise structure and the specific application of the tenon-and-mortise structure in the design of the cultural and creative brand,and discusses the tenonand-mortise structure in the field of brand design.research value and significance.