“互联网+”视角下贵州苗绣在文创产品设计中的创新路径研究

Research on Innovation Path of Guizhou Miao Embroidery in Cultural and Creative Product Design from the Perspective of“Internet Plus”

苗绣是苗族民间传承的刺绣技艺,作为独具特色的中华最古老的手工刺绣艺术,“以针为笔”“以线为墨”“以布为纸”,是东方审美的极致体现。但是,随着我国工业化进程的不断推进,从而使苗绣这门手工刺绣艺术发展严重受阻,甚至出现了文化断层的现象,人们再也无法在日常生活中见到苗绣这一古老的艺术。基于此,为了传承我国贵州苗绣传统文化,让我国的文化瑰宝得以在世界再次大放异彩,本文将从贵州苗绣目前发展的困境讲起,探索贵州苗绣在文创产品中的实际应用意义,从而对“互联网+”视角下贵州苗绣在文创产品设计中的创新路径进行研究,为其能够健康有序发展提高可参考的建议。

Miao embroidery is an embroidery skill inherited by the Miao people.As the most ancient handmade embroidery art in China with unique characteristics,“taking needle as pen”,“taking thread as ink”“Taking cloth as paper”is the ultimate embodiment of oriental aesthetics.However,with the continuous progress of China's industrialization process,the development of Miao embroidery,a manual embroidery art,has been seriously hindered,and even a cultural gap has emerged.People can no longer see Miao embroidery,an ancient art in their daily life.Based on this,in order to inherit the traditional culture of Guizhou Miao embroidery and make our cultural treasures shine again in the world,this article Starting from the current development dilemma of Guizhou Miao Embroidery,this paper will explore the practical application significance of Guizhou Miao Embroidery in cultural and creative products,so as to study the innovation path of Guizhou Miao Embroidery in cultural and creative product design from the perspective of“Internet plus”,and provide suggestions for its healthy and orderly development.